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Episode 75: How to get featured on the local and national news Aug 30, 2011.
If you’re self employed it’s extremely important to pay attention to branding yourself and positioning yourself as the expert at what you do. Today I welcome career coach Joel Boggess at 4pointscoaching.com to the show to share how he was able to position himself as an expert on both local and national news stations. Joel has been on tv and radio over 30 times, so he’s got a lot to share on this subject.
Don’t forget: Living In Financial Excellence airs LIVE every Tuesday at 10 a.m. CST. You can watch live and join the chat at financialexcellence.net/live-show
Show notes:
- Joel shared some slides for this conversation with me. In a matter of a few weeks, these slides will be part of a class he will be selling but for our listeners he has graciously agreed to share them for free. free publicity copy
- Joel breaks the process of getting free exposure down to a few key points:
- Understand the media needs you.
- Connect with media personalities and build relationships with them
- Media people are overworked and underpaid, so when you can help them do their jobs, they’ll be grateful.
- Find newsworthy events, share them with your media contacts, and offer to comment on that.
- Create a system (isn’t that the solution for everything?)
- The August Financial Excellence Challenge is almost over. What can you do this month to stimulate your own economy? Work an extra job, do a budget, sell some stuff, invest more for the future? Let us know what steps you’re taking. If we all take care of our individual economies, THE Economy will take care of itself. Read some of the comments on the post to see what other people are doing to stimulate their personal economies.
- You can influence what we talk about in future shows. Simply fill out this three-minute survey.
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Matt, All this info looks amazing. I’m going to link to it on my calendar and check it all out when I have a bit of down time!!!!
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Thank you so much, Matt and Joel!!
What an incredible show! These tips are powerful and yet easy to apply.
Thank you for sharing both the how-to AND the encouragement for getting our messages into traditional media.
Many thanks…and many blessings!
Caroline
Thanks for the kind words Caroline
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Many businesses unfortunately are the same. Everything they do is the same as everyone in their industry. Standing out from your competitors is difficult. The purple cow is all about standing out from everybody else, hence the title, the purple cow. The key to this is for your customer to have an extraordinary experience. And your product or service to be truly remarkable.
Agreed. There used to be a restaurant near my home town call The Purple Cow. It was painted purple and white. Stood out like a sore thumb next to the highway. I never did eat there but it grabbed my attention everytime I drove by it.