1st Annual Outdoor Fest: Creating your Own Economy Case Study

10 Aug 1st Annual Outdoor Fest: Creating your Own Economy Case Study

Over the last few weeks I’ve been talking a lot about creating, stimulating, or otherwise improving your personal economy. We even launched the August Financial Excellence Challenge to encourage our audience to take specific measures toward improving their own personal or local economies. The goal: if we all strive to improve our personal financial situations en masse, the bigger economy will take care of itself.

Today I want to highlight and support a local business who is doing exactly what we’ve been talking about. Dave Wallace is the owner of the Squirmin’ Worm Farm in Plymouth, WI. He sells worm castings to local garden centers. He also sells bait and fishing fear. Recently he’s expanded to sell hunting, camping and other outdoors gear. His business has steadily grown since I met him a year ago.

This month he’s stepped it up and done something that will not only help his shop, but will help a bunch of other people as well. Dave has organized and promoted the first annual Outdoor Fest to be held at his bait shop. He’s brought in outside vendors, outfitters, media personalities, and outdoors clubs to create an outdoor sports expo.

So far it looks like there’s a pretty good turnout expected and it’s going to be a great event. Not only is Dave bringing a bunch of people to his location, but he’s bringing in businesses that otherwise wouldn’t have local exposure. He’s also bringing in people who will need to buy gas at the local gas stations. Some of them may stay in local hotels and eat at local restaurants. The local economy in the small town of Plymouth, WI will be getting a shot in the arm, thanks to the efforts of one man.

It’s events and efforts like this (not government deficit spending) that will help our economy recover and grow!

If you’re within driving distance of Plymouth, might I recommend an activity for your weekend? I think you’ll have fun!


  • Doctor Stock
    Posted at 19:15h, 10 August

    Wow… that looks fun. While not every aspect is up my alley, it sure looks like a great time out/away. I hope you have an awesome time!

    • Matt Wegner
      Posted at 21:20h, 10 August

      Yeah, should be fun. I just love how one little bait shop is creating such a positive impact on the local economy. Good stuff!

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